ServiceNow Federal Forum
Put AI to Work
for Government
February 12, 2025
Gaylord National Resort & Convention Center, National Harbor, MD
U.S. Capitol

March 10, 2022

Prospectus

Sponsor opportunities are now closed.

Platinum Sponsorship
  • Participate in one plenary panel session of sponsor’s choosing (first sponsor to sign can choose between a Diversity & Inclusion panel or a government-focused panel)
  • Raw video recording of session provided after the event (edited version available at additional cost)
  • Priority kiosk placement with computer monitor and one power outlet
  • Two lead scanners
  • Full attendee list
  • Logo recognition on event website and onsite signage, including digital and printed assets
  • Seven event passes – five additional passes are available at a discount rate of $95 per attendee
$50,000 – SOLD OUT
Editorial Package Sponsorship
  • Exclusive advertising on all Federal Forum news articles on MeriTalk.com for two months
  • One sponsor-provided educational asset promoted in a show newsletter
  • Kiosk with computer monitor
  • One lead scanner
  • Logo recognition on event website and onsite signage, including digital and printed assets
  • Leads from lead scanner, plus 50 leads from educational asset promotion
  • Four event passes – five additional passes are available at a discounted rate of $95 per attendee
$30,000 – SOLD OUT
Gold Sponsorship
  • One breakout session for selected track. Session will repeat in a later block
    • Session must feature government customer speaker, subject to approval by ServiceNow
  • Kiosk with computer monitor
  • One lead scanner
  • Breakout session attendee leads
  • Logo recognition on event website and onsite signage, including digital and printed assets
  • Five event passes – five additional passes are available at a discounted rate of $95 per attendee
$40,000 – SOLD OUT
Reception Sponsorship
  • Exclusive sponsor of the reception immediately following the Federal Forum
  • Branded napkins at the reception, recognition on bar signage, and signature drink
  • Kiosk with computer monitor
  • One lead scanner
  • QR code placed throughout the reception area leading to sponsor website
  • Logo recognition on event website and onsite signage, including digital and printed assets
  • Five event passes – five additional passes are available at a discounted rate of $95 per attendee
$40,000 – SOLD OUT
Safety Sponsorship
  • Exclusive sponsor of various onsite safety protocols, including branded:
    • Hand sanitizing stations with wipes and dispensers
    • Social distancing floor decals placed throughout the event venue
    • Crowd control guidance rope and stanchions
  • Logo recognition on onsite signage and the Federal Forum website
  • Two event passes – five additional passes are available at a discounted rate of $95 per attendee
$15,000 – SOLD OUT
Silver Sponsorship
  • Kiosk with computer monitor
  • One lead scanner
  • Logo recognition on onsite signage, printed materials, and the Federal Forum website
  • Three event passes – five additional passes are available at a discounted rate of $95 per attendee
$15,000 – SOLD OUT
Coffee and Networking Break Sponsorship
  • Exclusive sponsor of all-day coffee services including logo on coffee sleeves and napkins at all beverage stations
  • Exclusive sponsor of branded packaged snacks to be distributed during breaks
  • Logo recognition on onsite signage and the Federal Forum website
  • Two event passes – five additional passes are available at a discounted rate of $95 per attendee
$10,000 – SOLD OUT
Lunch Sponsorship
  • Sponsor of lunch with branding on dessert
  • Logo recognition on onsite signage and the Federal Forum website
  • Two event passes – five additional passes are available at a discounted rate of $95 per attendee
$15,000 – SOLD OUT
Mobile Website Sponsorship
  • Sponsor of the event mobile website provided to attendees via QR code
  • Banner ad on mobile website
  • Recognition on QR code signage
  • Logo recognition on onsite signage and the Federal Forum website
  • Two event passes – five additional passes are available at a discounted rate of $95 per attendee
$10,000 – SOLD OUT
Wi-Fi Sponsorship
  • Exclusive sponsor of onsite Wi-Fi including recognition on Wi-Fi signage
  • Custom Wi-Fi passcode
  • Logo recognition on onsite signage and the Federal Forum website
  • Three event passes – five additional passes are available at a discounted rate of $95 per attendee
$15,000 – SOLD OUT
Lanyard Sponsorship
  • Exclusive sponsor of event lanyards, that are co-branded with the ServiceNow logo
  • Logo recognition on onsite signage and the Federal Forum website
  • Two event passes – five additional passes are available at a discounted rate of $95 per attendee
$15,000 – SOLD OUT
For additional information regarding sponsorships, please see the Sponsorship FAQs

Questions? Reach out to nowfedforum@meritalk.com and federalforum@servicenow.com