ServiceNow Federal Forum
Intelligent Transformation
March 21-22, 2024 | Gaylord National Resort & Convention Center | National Harbor, MD
U.S. Capitol

Special events, such as receptions, happy hours, etc., should not be scheduled to interfere with the overall program agenda (March 21, 2024 7 a.m. – 5 p.m.).

Diamond Sponsorship
  • Participation of sponsor speaker in a plenary panel session moderated by ServiceNow and featuring government speaker panelists, first sponsor to sign gets choice of ServiceNow determined panel topics when available
  • Raw footage and edited version of session recording will be provided
  • Invitation to attend exclusive opportunity to connect with ServiceNow executives
  • Sponsor mentioned during executive welcome
  • Priority placement of premium kiosk with monitor and lead retrieval (exhibitors have access to up to five concurrent users/devices)
  • Full attendee list
  • Logo recognition on event website and onsite materials
  • Ten event passes – six additional passes are available at a discounted rate of $195 per attendee
$65,000 – SOLD OUT
(Offered by invitation only)
Platinum Sponsorship
  • One breakout session
    • Session must feature an in-person Federal government customer speaker secured by the Platinum sponsor, session content subject to approval by ServiceNow and cannot be a story showcased in a past Federal Forum session
  • Invitation to attend exclusive opportunity to connect with ServiceNow executives
  • Sponsor mentioned during executive welcome
  • Kiosk with monitor and lead retrieval (exhibitors have access to up to five concurrent users/devices)
  • Breakout session attendee leads
  • Logo recognition on event website and onsite materials
  • Five event passes – five additional passes are available at a discounted rate of $195 per attendee
$50,000 – SOLD OUT
(Offered by invitation only)
Editorial Package Sponsorship
  • Exclusive underwriter of MeriTalk’s editorial coverage of the Federal Forum
  • Exclusive advertising on Federal Forum news articles on MeriTalk.com for two months
  • Kiosk with monitor and lead retrieval (exhibitors have access to up to five concurrent users/devices)
  • One sponsor-provided educational asset promoted in a show newsletter
  • Gated landing page on MeriTalk.com for lead capture
  • Logo recognition on event website and onsite materials
  • 100 leads from educational asset promotion
  • Four event passes – five additional passes are available at a discounted rate of $195 per attendee
$50,000 – SOLD OUT
Reception Sponsorship
  • Exclusive sponsor of the reception onsite immediately following the Federal Forum
  • Branded napkins at the reception, recognition on bar signage, and signature drink
    • Signature drink may be named by sponsor, subject to ServiceNow approval
  • Kiosk with monitor and lead retrieval (exhibitors have access to up to five concurrent users/devices)
  • QR code placed throughout the reception area leading to sponsor website
  • Logo recognition on event website and onsite materials
  • Five event passes – five additional passes are available at a discounted rate of $195 per attendee
$50,000 – SOLD OUT
Lanyard Sponsorship
  • Exclusive sponsor of event lanyards, co-branded with the ServiceNow logo
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $195 per attendee
$35,000 – SOLD OUT
Parking Sponsorship
  • Exclusive sponsor of 400 parking vouchers for Federal Forum attendees
  • Branding on parking voucher envelopes, to be passed out at sponsor kiosk, and signage at parking pay station and entrance from parking garage
  • Kiosk with monitor and lead retrieval (exhibitors have access to up to five concurrent users/devices)
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $195 per attendee
$35,000 – SOLD OUT
Headshot Sponsorship
  • Exclusive sponsor of designated headshot area
  • Up to five edited headshots of sponsoring company’s employees
  • Lead retrieval (exhibitors have access to up to five concurrent users/devices)
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $195 per attendee
$30,000 – SOLD OUT
Coffee Break Sponsorship
  • Exclusive sponsor of all-day coffee services including logo on coffee sleeves and napkins at all beverage stations, plus sponsorship of full-day barista bars
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $195 per attendee
$30,000 – Not Available
Transportation Sponsorship
  • Branding on exterior of Federal Forum shuttles and opportunity to place handouts/collateral in shuttles
    • Shuttles will transport attendees between Pentagon, Metro Center, Navy Yard metro stations and the Gaylord property on March 21 between 7:00 a.m. – 10:00 a.m. and 5:00 p.m. – 7:00 p.m.
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $195 per attendee
$30,000 – Not Available
Lunch Sponsorship
  • Sponsor of lunch with logo recognition
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $195 per attendee
$25,000 – SOLD OUT
Exhibitor Sponsorship
  • Kiosk with monitor and lead retrieval (exhibitors have access to up to five concurrent users/devices)
  • Logo recognition on event website and onsite materials
  • Three event passes – five additional passes are available at a discounted rate of $195 per attendee
$25,000 – SOLD OUT
Water Sponsorship
  • Branding on water stations
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $195 per attendee
$20,000 – Not Available
Wi-Fi Sponsorship
  • Exclusive sponsor of onsite Wi-Fi including recognition on Wi-Fi signage
  • Custom Wi-Fi passcode
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $195 per attendee
$20,000 – SOLD OUT
Charging Station Sponsorship
  • Branding on the two charging stations
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $195 per attendee
$20,000 – Not Available
Mobile Website Sponsorship
  • Sponsor of the event mobile website provided to attendees via QR code
  • Banner ad on mobile website
  • Recognition on QR code signage
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $195 per attendee
$20,000 – 1 available
Hotel Room Key Sponsorship
  • Branding on ServiceNow Federal Forum room block keys
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $195 per attendee
$20,000 – SOLD OUT