ServiceNow Federal Forum
Intelligent Transformation
March 21-22, 2024 | Gaylord National Resort & Convention Center | National Harbor, MD
U.S. Capitol

Prospectus

Sponsors cannot give away items included in sponsorships, including lanyards.

Special events, such as receptions, happy hours, etc., should not be scheduled to interfere with the overall program agenda (February 12, 7 a.m. – 5 p.m.).

Editorial Package Sponsorship
  • Exclusive underwriter of MeriTalk’s editorial coverage of the Federal Forum
  • Exclusive advertising on Federal Forum news articles on MeriTalk.com for two months
  • Kiosk with monitor and lead retrieval
    • All exhibits to close during keynote sessions
  • One sponsor-provided educational asset promoted in a show newsletter
  • Gated landing page on MeriTalk.com for lead capture
  • Logo recognition on event website and onsite materials
  • 100 leads from educational asset promotion
  • Five event passes – five additional passes are available at a discounted rate of $295 per attendee
$50,000 – 1 Available
Reception Sponsorship
  • Exclusive sponsor of the reception onsite immediately following the Federal Forum
  • Branded napkins at the reception, recognition on bar signage, and signature drink
    • Signature drink may be named by sponsor, subject to ServiceNow approval
  • Kiosk with monitor and lead retrieval
    • All exhibits to close during keynote sessions
  • QR code placed throughout the reception area leading to sponsor website
  • Logo recognition on event website and onsite materials
  • Five event passes – five additional passes are available at a discounted rate of $295 per attendee
$50,000 – SOLD OUT
Parking Sponsorship
  • Exclusive sponsor of 500 parking vouchers for Federal Forum attendees
  • Branding on parking voucher envelopes, to be passed out at sponsor kiosk, and signage at parking pay station and entrance from parking garage
  • Kiosk with monitor and lead retrieval
    • All exhibits to close during keynote sessions
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $295 per attendee
$40,000 – SOLD OUT
Lanyard Sponsorship
  • Exclusive sponsor of event lanyards, co-branded with the ServiceNow logo
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $295 per attendee
$35,000 – SOLD OUT
Water and Coffee Break Sponsorship
  • Exclusive sponsor of water stations with logo recognition
  • Exclusive sponsor of morning espresso bars and all-day coffee services, including logo on coffee sleeves and napkins at all beverage stations
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $295 per attendee
$35,000 – SOLD OUT
Headshot Sponsorship
  • Exclusive sponsor of designated headshot area
  • Up to five edited headshots of sponsoring company’s employees
  • Lead retrieval
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $295 per attendee
$30,000 – 1 Available
Lunch Sponsorship
  • Exclusive sponsor of lunch with logo recognition
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $295 per attendee
$30,000 – SOLD OUT
Breakfast Sponsorship
  • Exclusive sponsor of breakfast with logo recognition
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $295 per attendee
$25,000 – SOLD OUT
Exhibitor Sponsorship
  • Kiosk with monitor and lead retrieval
    • All exhibits to close during keynote sessions
  • Logo recognition on event website and onsite materials
  • Three event passes – five additional passes are available at a discounted rate of $295 per attendee
$25,000 – SOLD OUT
* To join the waitlist for the Exhibitor Sponsorship, please email nowfedforumsponsorship@meritalk.com
Hotel Room Key Sponsorship
  • Exclusive sponsor of Federal Forum room block with branding on room keys
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $295 per attendee
$25,000 – 1 Available
Transportation Sponsorship
  • Branding on exterior of Federal Forum shuttles and opportunity to place handouts/collateral in shuttles
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $295 per attendee
$25,000 – 1 Available
Wi-Fi Sponsorship
  • Exclusive sponsor of onsite Wi-Fi, including logo recognition on Wi-Fi signage
  • Custom Wi-Fi passcode, subject to ServiceNow approval
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $295 per attendee
$25,000 – 1 Available
Charging Station Sponsorship
  • Exclusive sponsor of charging stations with logo recognition
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $295 per attendee
$20,000 – 1 Available
Coat Check Sponsorship
  • Exclusive sponsor of the coat check with logo recognition
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $295 per attendee
$20,000 – 1 Available
Contactless Access Sponsorship
  • Exclusive sponsor of post-event session recordings for on-demand virtual attendee access
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $295 per attendee
$15,000 – 1 Available
Dessert Sponsorship
  • Exclusive sponsor of desserts with logo recognition
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $295 per attendee
$15,000 – 1 Available
Lounge Sponsorship
  • Exclusive sponsor of sponsor/ServiceNow staff lounge area
  • Logo recognition on event website and onsite materials
  • Two event passes – five additional passes are available at a discounted rate of $295 per attendee
$15,000 – 1 Available
Mobile Website Sponsorship
  • Exclusive sponsor of the event mobile website provided to attendees via QR code
  • Banner ad on mobile website
  • Logo recognition on QR code signage, event website, and onsite materials
  • Ability to send one post-event email to all attendees
  • Two event passes – five additional passes are available at a discounted rate of $295 per attendee
$15,000 – 1 Available

Questions? Reach out to nowfedforumsponsorship@meritalk.com