ServiceNow Federal Forum
Intelligent Transformation
March 21-22, 2024 | Gaylord National Resort & Convention Center | National Harbor, MD
U.S. Capitol

Amber Chaudhry

Customer Experience Lead

Small Business Administration

Amber Chaudhry currently serves as the enterprise Customer Experience (CX) Lead at the U.S. Small Business Administration (SBA). A bonafide intrapreneur, Amber has been a key player in various customer centric projects- including SBA Reimagined (establishing a customer centric brand), putting together SBA’s first OMB- approved
Generic Clearance to help the agency collect customer satisfaction data, and building SBA’s voice of the customer service line to deploy common CX methods and help program offices meet their mission. Amber has additional experience with startups and federal innovation programs which includes working to increase diversity within the
Small Business Innovation Research (SBIR) program, co-leading SBA’s Growth Accelerator prize competition, and serving as an Innovation Advisor for U.S. Agency for International Development’s (USAID) Grand Challenges, Small Business Applied Research (SBAR), and Development Innovation Ventures (DIV) programs.

Chaudhry
Amber Chaudhry
Customer Experience Lead
Small Business Administration